{"id":988507,"date":"2025-11-06T15:31:17","date_gmt":"2025-11-06T15:31:17","guid":{"rendered":"https:\/\/aaasme.africa\/?p=988507"},"modified":"2026-10-23T01:21:27","modified_gmt":"2026-10-23T01:21:27","slug":"aaasme-unveils-new-branding-for-ubuntu-susu-continental-sme-fund","status":"publish","type":"post","link":"https:\/\/aaasme.africa\/fr\/aaasme-unveils-new-branding-for-ubuntu-susu-continental-sme-fund\/","title":{"rendered":"AAASME Unveils New Branding for \u201cUbuntu Susu\u201d Continental SME Fund"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">The All Africa Association for Small and Medium Enterprises (AAASME) has officially unveiled the new logo and visual identity for the <strong>Ubuntu Susu Continental SME Fund<\/strong>, a landmark initiative designed to promote collaboration, enterprise development, and sustainable economic growth across Africa.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-988511\" src=\"https:\/\/aaasme.africa\/wp-content\/uploads\/2025\/11\/UBUNTU-SUSU-Logo-1-e1762442363538-300x157.png\" alt=\"UBUNTU SUSU Logo\" width=\"629\" height=\"329\" srcset=\"https:\/\/aaasme.africa\/wp-content\/uploads\/2025\/11\/UBUNTU-SUSU-Logo-1-e1762442363538-300x157.png 300w, https:\/\/aaasme.africa\/wp-content\/uploads\/2025\/11\/UBUNTU-SUSU-Logo-1-e1762442363538-1024x536.png 1024w, https:\/\/aaasme.africa\/wp-content\/uploads\/2025\/11\/UBUNTU-SUSU-Logo-1-e1762442363538-768x402.png 768w, https:\/\/aaasme.africa\/wp-content\/uploads\/2025\/11\/UBUNTU-SUSU-Logo-1-e1762442363538-1536x803.png 1536w, https:\/\/aaasme.africa\/wp-content\/uploads\/2025\/11\/UBUNTU-SUSU-Logo-1-e1762442363538.png 1688w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/p>\n<p>The new visual identity, which reflects the fund\u2019s core values of <em data-start=\"592\" data-end=\"630\">community, unity, and forward growth<\/em>, was designed and recommended by <a href=\"https:\/\/www.linkedin.com\/in\/sammyflow-jaboh\/\"><strong>Mr. Samuel Oghenejaboh<\/strong><\/a>, the Founder and CEO of <a href=\"https:\/\/www.linkedin.com\/company\/wiflowmedia\/\">Wiflow<\/a>, a Lagos-based creative and media agency recognized for its expertise in strategic branding and storytelling.<\/p>\n<p>According to Mr. Samuel Oghenejaboh, the design captures the very essence of the fund\u2019s philosophy \u2014 <em data-start=\"883\" data-end=\"948\">community, unity, and forward growth for the African continent.<\/em> Each element of the logo is intentional, symbolizing collective strength and the continent\u2019s determination to build a future shaped by innovation, resilience, and shared prosperity.<\/p>\n<figure id=\"attachment_988508\" aria-describedby=\"caption-attachment-988508\" style=\"width: 626px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-988508\" src=\"https:\/\/aaasme.africa\/wp-content\/uploads\/2025\/11\/Sammy-Headshot-e1762439747180-300x187.jpg\" alt=\"Samuel Oghenejaboh - Ubuntu Susu Fund (AAASME)\" width=\"626\" height=\"390\" srcset=\"https:\/\/aaasme.africa\/wp-content\/uploads\/2025\/11\/Sammy-Headshot-e1762439747180-300x187.jpg 300w, https:\/\/aaasme.africa\/wp-content\/uploads\/2025\/11\/Sammy-Headshot-e1762439747180.jpg 644w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><figcaption id=\"caption-attachment-988508\" class=\"wp-caption-text\">Samuel Oghenejaboh &#8211; CEO, Wiflow Group<\/figcaption><\/figure>\n<blockquote><p>\u201cThis branding represents more than just visual identity,\u201d said Mr. Samuel Oghenejaboh. \u201cIt\u2019s a symbolic guide \u2014 a unifying language for all stakeholders and partners aligned with the Ubuntu Susu vision. The fund is rooted in the African spirit of togetherness, and the design reflects our collective aspiration to rise, build, and create the future we desire unapologetically.\u201d<\/p><\/blockquote>\n<h2><strong>Origins of the Ubuntu Susu Concept<\/strong><\/h2>\n<p>The <em>Ubuntu Susu<\/em> concept was born on <strong>June 28, 2025<\/strong>, during the <strong>Africa SME Roundtable<\/strong> held in Abuja, Nigeria. The event gathered leading figures from both the public and private sectors to discuss the challenges and opportunities facing Africa\u2019s SME ecosystem.<\/p>\n<p>The conversation that led to the naming of the fund featured key stakeholders, including:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/ebiekure-jasper-eradiri-mnse-mnsche-c-eng-animn-nlcf-cmc-fimc-79331411b\/\"><strong>Dr. Ebiekrue Jasper Eradiri<\/strong><\/a>, President, AAASME<\/li>\n<li><strong>Ambassador Wallace Williams<\/strong>, Global Board Chairman, Africa International Chamber of Commerce and Industry (AICCI)<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/dr-emomotimi-agama-845572370\/\"><strong>Dr. Emomotimi Agama<\/strong><\/a>, Director General\/CEO, Securities and Exchange Commission (SEC)<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/lexy-mojo-eyes-60198230\/\"><strong>Mr. Lexy Mojo Eyes<\/strong><\/a>, President &amp; CEO, Legendary Gold Group and Convener of <em>Africa Celebrates<\/em><\/li>\n<li>CEOs of <strong>NEXIM Bank<\/strong>, <strong>Ghana EXIM Bank<\/strong>, and the <strong>Bank of Industry<\/strong>, alongside other distinguished industry leaders.<\/li>\n<\/ul>\n<p>Mr. Oghenejaboh, who was present at the session, witnessed the moment when a routine discussion about challenges facing SMEs evolved into a transformative idea \u2014 the creation of a continental fund embodying the African principles of cooperation and shared responsibility. He witnessed firsthand the evolution of the idea from concern to concept, and from concept to actionable vision.<\/p>\n<figure id=\"attachment_988361\" aria-describedby=\"caption-attachment-988361\" style=\"width: 633px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-988361\" src=\"https:\/\/aaasme.africa\/wp-content\/uploads\/2023\/06\/Africa-SME-Roundtable-2025-116-of-171-300x200.jpg\" alt=\"Africa SME Roundtable 2025 - AAASME\" width=\"633\" height=\"422\" srcset=\"https:\/\/aaasme.africa\/wp-content\/uploads\/2023\/06\/Africa-SME-Roundtable-2025-116-of-171-300x200.jpg 300w, https:\/\/aaasme.africa\/wp-content\/uploads\/2023\/06\/Africa-SME-Roundtable-2025-116-of-171-1024x683.jpg 1024w, https:\/\/aaasme.africa\/wp-content\/uploads\/2023\/06\/Africa-SME-Roundtable-2025-116-of-171-768x512.jpg 768w, https:\/\/aaasme.africa\/wp-content\/uploads\/2023\/06\/Africa-SME-Roundtable-2025-116-of-171-1536x1024.jpg 1536w, https:\/\/aaasme.africa\/wp-content\/uploads\/2023\/06\/Africa-SME-Roundtable-2025-116-of-171-2048x1365.jpg 2048w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/><figcaption id=\"caption-attachment-988361\" class=\"wp-caption-text\">MOU signing and unveiling of the Continental SME Fund: Ubuntu Susu<\/figcaption><\/figure>\n<h3><strong>Design Rooted in African Symbolism<\/strong><\/h3>\n<p>The <strong data-start=\"2831\" data-end=\"2848\">colour scheme<\/strong> of the new branding dives deep into the relativity of African culture and values. The <strong data-start=\"2935\" data-end=\"2944\">green<\/strong> represents unity, community, and sustainable growth \u2014 the foundation of the <em data-start=\"3021\" data-end=\"3029\">Ubuntu<\/em> philosophy. The <strong data-start=\"3046\" data-end=\"3056\">maroon<\/strong> embodies strength, courage, and Africa\u2019s collective resolve to take charge of its development narrative.<\/p>\n<p>Together, these colours form a visual expression of the fund\u2019s guiding mission: <strong data-start=\"3242\" data-end=\"3328\">building Africa\u2019s future through collaboration, innovation, and shared prosperity.<\/strong><\/p>\n<h2><strong>A Visual Guide for a Continental Mission<\/strong><\/h2>\n<p>Beyond aesthetics, the new logo is intended to serve as a <strong>strategic emblem of purpose and alignment<\/strong> for the Ubuntu Susu initiative. It reinforces AAASME\u2019s vision to support small and medium enterprises as engines of innovation, employment, and sustainable economic transformation. The new <em data-start=\"3379\" data-end=\"3392\">Ubuntu Susu<\/em> branding is expected to serve as more than an identity; it is a <strong data-start=\"3457\" data-end=\"3492\">beacon of purpose and alignment<\/strong> for all stakeholders associated with the initiative.<\/p>\n<p>As AAASME continues to advance its mandate of strengthening SME ecosystems across Africa, the launch of this new branding marks a significant milestone \u2014 one that aligns the fund\u2019s visual language with its strategic vision and purpose.<\/p>\n<p>The launch of this new identity marks a significant milestone in AAASME\u2019s mission to unify and empower African entrepreneurs under a shared goal of inclusive growth.<\/p>\n<p>The <strong>Ubuntu Susu<\/strong> branding will make its first official public appearance at <strong>Africa Celebrates 2025<\/strong>, where policymakers, investors, and business leaders from across the continent are expected to converge in celebration of African creativity, innovation, and enterprise.<\/p>\n<hr \/>\n<h3><strong>About the Ubuntu Susu Fund<\/strong><\/h3>\n<p>The Ubuntu Susu Continental SME Fund is a pan-African initiative championed by AAASME to drive sustainable enterprise development through collaboration, financing, and strategic partnerships across the continent.<\/p>\n<h3><strong>About AAASME<\/strong><\/h3>\n<p>The All Africa Association for Small and Medium Enterprises (AAASME) is a continental body committed to advancing the interests and competitiveness of SMEs through advocacy, policy engagement, and capacity development programs that strengthen Africa\u2019s economic foundation.<\/p><\/div>\n<p><!-- .vgblk-rw-wrapper --><\/p>","protected":false},"excerpt":{"rendered":"<p>AAASME unveils the new branding for the Ubuntu Susu Continental SME Fund at Africa Celebrates, symbolizing Africa\u2019s unity, progress, and entrepreneurial growth. Design by Samuel Oghenejaboh &#8211; CEO, Wiflow.<\/p>","protected":false},"author":1,"featured_media":988708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,9,78,77],"tags":[89],"class_list":["post-988507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-case-study","category-continental-sme-fund","category-initiative","tag-ubuntususu"],"_links":{"self":[{"href":"https:\/\/aaasme.africa\/fr\/wp-json\/wp\/v2\/posts\/988507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aaasme.africa\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aaasme.africa\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aaasme.africa\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aaasme.africa\/fr\/wp-json\/wp\/v2\/comments?post=988507"}],"version-history":[{"count":7,"href":"https:\/\/aaasme.africa\/fr\/wp-json\/wp\/v2\/posts\/988507\/revisions"}],"predecessor-version":[{"id":988515,"href":"https:\/\/aaasme.africa\/fr\/wp-json\/wp\/v2\/posts\/988507\/revisions\/988515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aaasme.africa\/fr\/wp-json\/wp\/v2\/media\/988708"}],"wp:attachment":[{"href":"https:\/\/aaasme.africa\/fr\/wp-json\/wp\/v2\/media?parent=988507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aaasme.africa\/fr\/wp-json\/wp\/v2\/categories?post=988507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aaasme.africa\/fr\/wp-json\/wp\/v2\/tags?post=988507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}